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Tuesday, May 31, 2011

Publicly thanking @PublicTenley month long help towards flooding & tornado relief

I run Help Earth Foundation HEF and we just have been testing out a model of using events or goods in a community as a fundraiser and value add proposition for the business or service involved in the campaign is one of the extra benefits of this models and we sought to observe as well as the HEF has a 4 win mission.

In the case of Public Tenley,We established that on each Saturday Public Tenley would take the food totals and donate 4% to the Red Cross, National Capital Region Tornado and Flood relief efforts. The thought was it's good to help they where game; So we said let's give it a try. Mind you, This started as one event that we expanded to be each Saturday in May.

We're excited to hear from Public the total amount that this project will yield;  However, what we do know is that thought the use of social-media and website united for engage their communities in a dialogue about how we can help from where we are;  And, eating food is as easy as it gets.

Thanks to Tony Hudgins a hands-on owner from Public Bar it was a pleasure to work with him. Of course Linda Mathes our Red Cross National Capital Region head honcho (+capable staff) for seeing the value of being about of this community level engagement.
I would like to shine a light on a something I call a CommunityStars the on-sight manager Shawn Daugostine  is an asset to our neck of northwest and his ability to help wrangle cats is impressive. Tip of hat ~Shawn
The whole point of this was to demonstrate that we could with no budget create and sustain a community level campaign that help raise awareness of both a new business and an ongoing calamity or situation.  The neighborhood is the saved for last. Since they're the best part in this undertaking.
We all get overwhelmed with responses to disasters, there is the action or event, the impact when friends and family are involved and finally how can we help either directly or indirectly. I wanted to enable a community to do something on a very basic level and have it be used to help earth in a small community powerful way. 
Coming together to dine at a new restaurant that is trying to establish themselves in a community notorious for it finickiness is a win for the business as they are now in the conversation, It's a win for the community because this business cares and understand the community better from the engagement. Plus with the donation to the Red Cross this will be a third win and alas as this is part of the Help Earth Foundation mission to communicate in the community we score another win for our 4wins.org 

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